The Challenge
Driving B2B sales on marketplaces isn’t as simple as going live. Beyond pricing competitiveness, brands must ensure strong visibility and product availability amid increasingly tight competition.
To tackle these challenges, Enesis, a FMCG company, in collaboration with AnyMind Group, developed a focused approach based on three strategic pillars: Pricing, Exposure, and Availability.
Strategy
1. Pricing Strategy: Deeper Discounts for Hero SKUs
We identified several high-potential Hero SKUs and applied deeper discounts to boost sales volume. This approach successfully attracted more price-sensitive buyers while driving revenue growth.
2. Exposure: Leveraging Shopee’s Campaign-Based Participation (CBP)
Enesis took part in key CBP campaigns on Shopee—including double date promotions and payday sales—which became a major driver of traffic. These campaigns not only increased visits to product pages, but also reinforced Enesis’s brand presence among B2B buyers.
3. Availability: Consistent Stock to Meet Demand
AnyMind Group ensured sufficient stock availability at the warehouse level to support rising demand. While performance has been strong, we continue to identify opportunities to further enhance inventory management for better agility going forward.
AnyX, which streamlined store operations and enabled deeper performance insights.
Results
By implementing a focused and integrated approach, Enesis achieved up to 50% revenue growth in just two months. This proves that the right combination of pricing, exposure, and inventory strategies can deliver real business impact for B2B e-commerce growth.
Moving forward, AnyMind Group and Enesis will continue to strengthen their collaboration by optimizing future campaign opportunities and enhancing inventory operations to maintain growth momentum.
