Case Study

AnyMind Group and Enesis prove the right strategy to double online sales

The Challenge

Driving B2B sales on marketplaces isn’t as simple as going live. Beyond pricing competitiveness, brands must ensure strong visibility and product availability amid increasingly tight competition.

To tackle these challenges, Enesis, a FMCG company, in collaboration with AnyMind Group, developed a focused approach based on three strategic pillars: Pricing, Exposure, and Availability.

Strategy

1. Pricing Strategy: Deeper Discounts for Hero SKUs

We identified several high-potential Hero SKUs and applied deeper discounts to boost sales

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Publisher Growth

May 15, 2025

+14% Installs: How Alfagift drove an organic user base uplift with AnyManager

Publisher Profile

Alfagift is the official online shopping app of Alfamart, a leading retail chain in Indonesia. Focused on offering a seamless, integrated, and rewarding online shopping experience for groceries and daily essentials, Alfagift operates within the Groceries and Shopping app categories.

To improve its app visibility and conversion rate in both the Google Play Store and App Store, Alfagift tapped on AnyMind’s App Store Optimization (ASO) solution as they seeked a partner that could deliver both strategic direction and hands-on opti

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Publisher Growth

May 14, 2025

How AnyMind and BIGO Ads Are Powering Publisher Monetization Across APAC

At AnyMind Group, we believe that great partnerships fuel great results — and our collaboration with BIGO Ads is a perfect example. Since kicking off in June 2024, we’ve rapidly scaled BIGO Ads across our publisher network, achieving a 300% increase in ad impressions and a 117% growth in revenue in less than a year. Behind these impressive numbers is a story of fast onboarding, close teamwork, and continuous optimization that’s driving tangible value for app and game publishers throughout Asia.

Testimonial

Eden L

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Digital Marketing

May 13, 2025

How Shoemart’s Ramadan Collection Came Alive with POKKT and AnyTag

Ramadan is a season of reflection, celebration, and connection, a time when traditions meet modern expressions of style.

When Shoemart sought to showcase its Ramadan collection, the ambition was not merely to promote a line of products, but to create an experience that resonated with the spirit of the season: authentic, effortless, and personal.

Meeting that ambition required more than a traditional ad. It demanded a richer, more human approach, one where technology and storytelling could converge seamlessly.

That’s where the strength of cross-p

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Publisher Growth

May 12, 2025

Vietnam’s Leading Traffic Violation App Skyrockets 6x ARPDAU in 2 Months with AnyMind Group

Nguyen Thuc Bao Han

Regional Platform Operations Senior Executive, AnyMind Group

Han has two years of experience in App Monetization and currently serves as the Person In Charge of the Vietnam, Korea, Taiwan, and China markets.

In addition to managing and optimizing over 200 apps, she is dedicated to exploring and discovering new monetization methods to maximize revenue for these applications.

Application Profile

Tra cứu phạt nguội toàn quốc (Nationwide Traffic Violation Looku

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Influencer Marketing

May 8, 2025

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Lazada is one of Southeast Asia’s leading e-commerce platforms, operating across six markets including Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Backed by Alibaba Group, Lazada connects millions of consumers and sellers through its robust logistics network and wide range of lifestyle, tech, fashion, and household products. Known for its mega sale moments and festive campaigns, Lazada is a dominant player in the region’s digital commerce space.

To celebrate its Epic Birthday Sale in March 2025, Lazada executed an influence

Mar 14, 2025

Case Study

AnyMind Group and Enesis prove the right strategy to double online sales

+14% Installs: How Alfagift drove an organic user base uplift with AnyManager

How AnyMind and BIGO Ads Are Powering Publisher Monetization Across APAC

How Shoemart’s Ramadan Collection Came Alive with POKKT and AnyTag

Vietnam’s Leading Traffic Violation App Skyrockets 6x ARPDAU in 2 Months with AnyMind Group

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

+14% Installs: How Alfagift drove an organic user base uplift with AnyManager

How AnyMind and BIGO Ads Are Powering Publisher Monetization Across APAC

How Shoemart’s Ramadan Collection Came Alive with POKKT and AnyTag

Vietnam’s Leading Traffic Violation App Skyrockets 6x ARPDAU in 2 Months with AnyMind Group

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Navigating the Future of Digital Advertising: How AnyMind Group and UID2 are Empowering Publishers Amidst a Privacy-First Landscape

Indofood CBP taps on AnyMind Group to boost TikTok Shop sales with Indonesian National Football Stars

Award-Winning Engagement: How POKKT Powered the “KFC The Box X PUBG” Campaign’s Success

Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success

How AnyMind Group and InMobi Advertising are Driving Ad Monetization Success

FORENCOS | Supporting the Sales of Korean Cosmetic Brand FORENCOS in Japan.

AdX Rewarded Ads via ATS Boosts Revenue Up to $18/day for Thailand Publisher

Career

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