AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that BONCEPT by TONYMOLY, a Korean skincare and cosmetics brand, has officially entered the Indonesian online market. Previously, BONCEPT also worked with AnyMind Group to enter the Vietnamese market.
BONCEPT is a skincare brand owned by TONYMOLY, a leading South Korean cosmetics company. The name BONCEPT comes from the combination of the words “Beauty” and “Concept,” which reflects its product vision to deliver effective and easy-to-use skincare and beauty solutions. BONCEPT skincare products use Retinol as the main ingredient, which is known for its anti-aging and wrinkle-reducing benefits. For the makeup segment, BONCEPT is known for its long-lasting makeup products with true-to-life color finishes.
AnyMind Group, through its AnyX e-commerce platform, will take full control of BONCEPT’s online store operations across popular marketplaces such as Tokopedia, Shopee and TikTok Shop. This includes the management of various important aspects such as store management, responsive customer service, efficient inventory control, as well as the handling of advance payments for promotional activities. By utilizing AnyX, BONCEPT is able to streamline its store operations across multiple platforms, thus ensuring a smooth and satisfying shopping experience for customers.
In addition, AnyMind Group will also provide a significant boost to BONCEPT’s live commerce strategy. The company will provide access to a range of advanced live shopping solutions, including the GenAI-powered AnyLive live commerce platform. BONCEPT will also benefit from professional live-streaming studios, experienced hosts, as well as comprehensive production support. The initiative is designed to strengthen the brand’s presence on the Shopee and TikTok Shop platforms, capitalizing on the increasingly popular live shopping trend in Indonesia.
“We are very excited to introduce BONCEPT in Indonesia. BONCEPT is a beauty brand that blends Korean quality with a practical and modern approach, making it perfectly suited to meet the needs of Indonesia’s smart and dynamic young consumers. With AnyMind’s end-to-end solutions, we are optimistic that BONCEPT will become a top choice in the local market.” said Tatum Kembara, Managing Director of E-commerce Enablement, AnyMind Group.
