Social & Live Commerce Executive, D2C

The Social & Live Commerce Executive position is a liaison between KOLs / KOCs and the Account/clients team, facilitating Affiliate campaigns & AI live stream operations. Responsibilities include researching & proposing micro/nano KOCs lists, and managing project scopes and timelines to ensure successful execution. The role requires strong partnership management with KOLs/KOCs and consistent communication with internal teams to track progress and knowledge of affiliate marketing industry trends

What You Will Do

1. Affiliate Marketing (40%)
   • Execute affiliate marketing campaigns through KOLs/KOCs across platforms such as Shopee, TikTok, and Lazada,...
   • Source, negotiate, and manage relationships with KOLs/KOCs to ensure content is effective, timely, and aligned with brand positioning.
   • Monitor key performance metrics (GMV, booking fees, engagement rate, etc.), analyze campaign effectiveness, and propose optimization strategies.
   • Coordinate internal stakeholders (KOL, brand, platform) to ensure revenue and budget KPIs are met.
2. Live Commerce (AI Live Operations) (60%)
   
   • Pitch & Plan: Support the BD team with case studies, assess feasibility, and develop a project timeline.
   • Onboarding: Create detailed implementation plans, coordinate internal stakeholders
   • Shooting: Ensure the equipment checklist and production quality meet platform standards.
   • Pre-live: Set up livestream systems (TTS, tech infrastructure), and coordinate training sessions if needed.
   • Live Execution: Oversee live sessions, handle real-time issues, and ensure smooth and effective execution.
   • Reporting: Analyze sales results and engagement metrics post-live; provide insights and recommendations for future improvement.
   • Retention: Develop strategies to retain and grow client relationships, and encourage recurring livestream sessions.

Who You Are

• Proficiency in Vietnamese & English
• Minimum of 1 year of experience as KOLs/KOCs management role in a digital marketing agency, especially in an account executive, social media role.
• Have hands-on experience in e-commerce live streaming on TikTok, Shopee Live or compatible platforms.
• Strong understanding of KOL/KOC scouting and influencer platforms.
• Result-driven and have a good sense of responsibility as well as a strong enthusiasm
• Experience working with production team: know how to check filming equipment (camera, lighting, mic), content quality.
• Experience in a fast-paced work environment
• Ability to multi-task in a fast-paced environment
• Proven organizational skills and attention to detail, as well as the ability to prioritize and work well in an environment with competing demands
• Very willing to learn every day, easy to manage and highly collaborative.
• Excellent communication and negotiation skills.
• Ability to work collaboratively with cross-functional teams.

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Quarterly, Annual MVP Awards
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional, active, international and dynamic environment