Career
Strategic Planning Executive, Strategic Planning
Strategic Planning, Ho Chi Minh City
As a strategic planning executive, you will involve in developing and executing strategic communication plans, with a focus on digital IMC and influencer-integrated marketing. The planner will conduct research, analyze data, and provide insights to inform strategies and drive creative output.
What You’ll Do
- Lead Research with Curiosity: Conduct and synthesize brand, category, audience, and cultural research to extract sharp insights that fuel social and influencer campaigns.
- Shape Social & Influencer Strategy: Craft strategic narratives and content frameworks that guide campaign thinking across platforms.
- Write Creative Briefs That Inspire: Deliver insightful, punchy briefs that unlock meaningful, standout creative work.
- Track Culture & Trends: Stay obsessed with what’s trending—from memes to macro shifts—and decode how it impacts human behavior and decision-making.
- Connect the Dots: Turn data, instincts, and social signals into structured, emotional storytelling that elevates brand relevance.
- Collaborate & Grow Fast: Work closely with senior strategists and creatives in a fast-moving, AI-enabled environment—constantly learning and applying at speed.
Who You Are
- A recognized University Degree
- Excellent communication skills in English.
- 1–2 years of experience in communication strategy (social/influencer-led background preferred)
- Deep curiosity for trends, culture, and innovation.
- Comfortable with both qualitative and quantitative research—able to distill complex info into actionable insights.
- Proven ability to write clear, engaging, creative briefs that excite creatives and guide ideas.
- Strong storytelling and presentation skills—both in writing and verbal form.
- A fast learner and tech-savvy thinker—interested in AI tools, creative tech, and how they can enhance strategic thinking.
- Team player who thrives in collaboration, feedback, and the hustle of agency & corporate life.
- A challenging taker with workload and high-demanding briefs
- Values Integrity
Why You’ll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- Allowances (Parking Fee, TGIF, Team Bonding,...)
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Work in a professional, active, international, and dynamic environment