At AnyMind Group, we believe that great partnerships fuel great results — and our collaboration with BIGO Ads is a perfect example. Since kicking off in June 2024, we’ve rapidly scaled BIGO Ads across our publisher network, achieving a 300% increase in ad impressions and a 117% growth in revenue in less than a year. Behind these impressive numbers is a story of fast onboarding, close teamwork, and continuous optimization that’s driving tangible value for app and game publishers throughout Asia.
Testimonial
Eden Liu, the Head of BD, BIGO Ads
“It’s been a pleasure partnering with AnyMind. Their team is exceptionally professional, efficient, and easy to work with. With BIGO Ads’ robust network of premium advertisers, we’re excited to keep building on this collaboration and help even more developers maximize their monetization potential.”
About BIGO Ads
BIGO Ads is a leading deep learning-based advertising platform of BlGO, aggregating high-quality in-house social media and international developer traffic. With growing demand and an expanding network, BIGO Ads has become an increasingly valuable demand partner for app publishers in the region.
Continuous Optimization & Collaboration
Right from the start, the partnership between AnyMind and BIGO Ads was built on a shared commitment to drive publisher success across APAC. Through the AnyManager SDK — our unified SDK solution that allows publishers to integrate multiple top-performing demand partners in one go, we were able to quickly onboard BIGO Ads across our app network. By combining BIGO Ads’ growing demand with AnyMind’s deep local market knowledge, we were able to help BIGO Ads quickly expand into new markets. Together, we worked closely to fine-tune optimization strategies that aligned with the expectations of local publishers, leading to significant improvements in both performance and revenue.
To maximize performance even further, our teams worked closely to explore new price layers and refine BIGO Ads’ waterfall setup on our publishers’ apps. Through this optimization, we unlocked higher fill rates and increased revenue, giving our publishers stronger, more reliable monetization results.
Expanding Across APAC
With this early success, we accelerated the rollout of BIGO Ads across our publisher network — scaling from 10 apps in July 2024 to over 100 apps by April 2025. What started with a few apps in Vietnam quickly expanded to major markets including Japan, Singapore, Indonesia, Thailand, and Korea.
Vietnam led early adoption, growing from 9 apps in July 2024 to 36 apps by April 2025. Japan followed with rapid expansion, reaching 48 apps by December 2024. Meanwhile, markets like Singapore, Indonesia, Thailand, and Korea steadily picked up in late 2024 and early 2025 — a clear sign of growing regional demand and BIGO Ads’ increasing value for publishers across Asia.
The Results Speak for Themselves
Our partnership didn’t just expand — it delivered. Comparing Q3 2024 to Q1 2025:
- Impressions increased by ~300%
- Revenue grew by 117%
These numbers reflect the effectiveness of our teamwork, the responsiveness of BIGO Ads’ support, and the real-world value this collaboration brings to our publishers.
Looking Ahead
We’re excited to keep growing with BIGO Ads — adding new publishers, refining monetization strategies, and delivering even more value to app and game publishers across APAC. As we continue to scale, this partnership is becoming a key pillar in our mission to help publishers maximize their ad revenue with the best-performing, most reliable demand partners in the market.
