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Retail Media’s Next Chapter: Insights from Aditya Aima at the Martech Summit 2025

In a digital world increasingly governed by speed, signal, and shelf space, a quiet revolution is underway. Retail platforms, once transactional marketplaces, are being reborn as full-fledged media ecosystems. At Martech Summit 2025 in Delhi, the spotlight was on this transformation during a thought-provoking fireside chat featuring our very own Aditya Aima, Managing Director Growth Markets and Co-MD, India & MENA. In a room brimming with marketers, technologists, and brand leaders, Aima posed a provocation that lingered long after the applause:

“What

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AnyMind Group

Jun 3, 2025

Doubling productivity in one year: Our transformation towards an AI-native company

We’re advancing our transformation into Asia’s leading “AI-native company” by embedding AI across the entire organization, across platforms and operations - a deep integration into the foundations of our company.

This transformation has the goal of doubling productivity in just one year, and reimagining our platforms, operations and talent to take an AI-first approach. Over 100 AI utllization projects are already underway company-wide, with early implementations already leading to tangible outcomes such as improved operational efficiency and enhanced

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Digital Marketing

May 26, 2025

In-App Marketing: Unlocking the Future of Mobile-First Advertising

Unlocking Traditional Marketing to Embrace Mobile - From Reach to Real, Measurable Conversions

In today’s fast-paced digital world, “views” are no longer the sole measure of marketing success. Modern marketers are aiming higher, beyond visibility and toward measurable engagement, meaningful connections, and repeat conversions. The evolution is clear: real success lies in actions, not impressions.

Social Media Still Matters, But There’s So Much More

Social platforms remain an essential starting point, but layering on in-app marketing enab

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Creator Growth

May 20, 2025

How to Make Money as a Creator in 2025

So, you’ve started creating content. What’s next?

You’ve built your audience, posted your first few viral videos, or maybe you’re still getting the hang of reels and community posts. Whether you’re a beauty guru, a fitness coach, a gaming streamer, or a meme machine—it’s time to start thinking long term.

Every creator eventually asks: How do I turn this into a stable income?

Let’s explore the most popular ways creators earn today. Get discovered by top brands and monetize your influence with AnyCreator.

Popular Creator Revenue Streams (And

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Publisher Growth

May 15, 2025

What is RMN? A Comprehensive Introduction to Retail Media Networks

Retail Media Networks: A Rising Force in Digital Advertising

Retail Media Networks (RMN) have become a hot topic in the digital advertising industry in recent years! According to the latest forecast from WARC, global retail media ad spend is projected to reach USD 153.3 billion in 2024—an increase of nearly USD 18 billion compared to 2023, with an annual growth rate of 13.7%.

Retailers are offering advertisers the ability to place ads on their own e-commerce platforms or in collaboration with other ad networks. This enables advertisers to not only

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Publisher Growth

May 13, 2025

The Secret Behind Top Apps’ Monetization Strategies

Over the past decade, mobile apps have transitioned from a convenience to a necessity, deeply woven into our everyday lives. Today, mobile devices are indispensable tools for communication, entertainment, work, shopping, and more. In 2022, the global number of unique smartphone users surpassed 5 billion, and this figure is expected to grow beyond 6 billion by 2028.

The economic potential tied to mobile app engagement is equally staggering. User spending on mobile apps is projected to increase by 50% compared to 2022, fueled by greater reliance on apps